Vegan Kicks
Logo Design | Packaging Design
Vegan Kicks redefines footwear with style and conscience, offering synthetic (artificial leather) shoes that blend fashion-forward design with ethical materials. Catering to eco-conscious consumers, the brand focuses on chic, durable footwear without compromising sustainability.
Vegan Kicks goes beyond shoes, making a statement with each pair through contemporary aesthetics and responsible production. Rooted in veganism and environmental stewardship, the brand appeals to those who value style and substance.
The bold logo and minimalist packaging reflect Vegan Kicks’ commitment to sustainability, making the unboxing experience as exciting as the product itself.
The Concept
Tanmay Jain, the client, sought a logo for Vegan Kicks that highlighted their eco-friendly ethos. I designed a logo using the initials ‘V’ and ‘K’ and incorporated a leaf to symbolize sustainability.
The original concept aimed to merge these elements seamlessly, but it required refinement to ensure clarity and modernity. By focusing on the interplay between the initials and the leaf, I created a design that reflects Vegan Kicks’ commitment to ethical fashion. The final logo balances simplicity and symbolism, embodying the brand’s dedication to veganism and environmental stewardship.
Type & Color
The typography for the Vegan Kicks logo uses a modern, sans-serif typeface that conveys both strength and simplicity. The bold, uppercase ‘VEGAN’ in a golden hue symbolizes premium quality and contemporary fashion, while the rounded, lowercase ‘KICKS’ in green highlights the brand’s eco-friendly ethos.
This combination of type styles creates a dynamic balance, reflecting Vegan Kicks’ commitment to stylish, sustainable footwear. The clear, distinct lettering ensures the logo is easily recognizable and memorable, effectively communicating the brand’s values at a glance.
The Packaging
The packaging design for Vegan Kicks features a sleek and modern aesthetic that aligns with the brand’s values of sustainability and style. The box combines a clean white lid with a contrasting blue base, creating a visually appealing and contemporary look.
The blue base includes the brand name and shoe size, maintaining a simple yet effective design that ensures clarity and functionality. The overall minimalist approach, with carefully chosen colors and clean typography, reflects Vegan Kicks’ focus on ethical, high-quality products. This packaging not only protects the shoes but also enhances the unboxing experience, reinforcing the brand’s premium and sustainable image.
Testimonial
Insightful Words from Tanmay Jain:
“We partnered with Prince to create a logo for our artificial leather shoe company, and the experience was outstanding. Prince took the time to understand our brand’s vision and values, resulting in a thoughtful and unique logo design. The combination of the ‘V’ and ‘K’ with a leaf perfectly symbolizes our commitment to eco-friendliness. The design exceeded our expectations, and we couldn’t be happier with the outcome. It not only represents our brand beautifully but also resonates with our eco-conscious audience. Highly recommend Prince for anyone seeking innovative and meaningful design work.”
